Author
CEO and Co-Founder, ALMOND AI
Brands are creating a true partnership where they are aligning rewards to benefit both partner profitability and the brand's core strategic goals
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The future is Green as many Generation Z shoppers prefer to buy sustainable brands, and they are most willing to spend 10 per cent more on sustainable products, writes Abhinav Jain
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Green loyalty programs will not only be a corporate initiative to reward partners but also a force for positive change
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