Author
The author is a Policy Researcher and Child Rights Activists
Brands that smoothened out and reduced friction during interactions tended to have higher 1.3 X times higher advocacy levels among their customers
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The survey by Hansa Research highlights customer preferences for customer support channels as a healthy mix of traditional and digital channels across age groups
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It has become vital for marketers to not just understand the business, but to also understand how brand value can be delivered via customer experience
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