Arya Rakshita

Author

Trainee Correspondent

Latest Articles By Arya Rakshita

We Focused On Digital & Social Media To Reach People: Sujatha V Kumar, Visa
We Focused On Digital & Social Media To Reach People: Sujatha V Kumar, Visa

Sujata V Kumar, Head of Marketing for Visa India and South Asia talks about how marketers can drive brand growth amid shifting consumer spending and rising digital payments

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Stakeholder Collaborations Is Key To A Durable Future, Say Experts
Stakeholder Collaborations Is Key To A Durable Future, Say Experts

Sana Macha Lairellakpam, Marketing Head at Bausch & Lomb and Anika Agarwal, Chief Marketing and Customer Experience Officer at Orient Electric reveal strategies for entering new markets, consumer insights and more

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AI in India 2024: Navigating Skepticism to Integration

Key industry players speak on how organisations and marketers are using artificial intelligence not only as a tool to connect and create but also to build brand loyalty and win consumer trust

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