Author
Himanshu Kumar Ojha
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The way people used to buy products or interact with brands hasn't changed. What has changed is the outlook towards products and brands that have been offered by companies , say experts
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The quantum of impact across the funnel from awareness to sales through cricket on TV associations has been significantly high for advertisers across categories, said experts at BW Festival of Marketing
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Brands shift from product focus to storytelling amid UN's recognition of internet as human right; Experts discuss brand evolution, consumer behaviour, and competitiveness at BW Festival of Marketing
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When it comes to customer experience, it's not just about collecting the data, but it's also about enriching the data, segmenting the data, and later deploying mechanisms to activate the data
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