Author
The author is Regional Editor (Technology & South) at BW Businessworld.
Even as Sora is undergoing rigorous testing against 'misinformation, hateful content and bias', the use of generative AI in creating near-authentic videos is raising concerns
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Krishna highlighted the immediate need for businesses and individuals to embrace AI technologies to stay competitive in the evolving landscape
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The first year of Elon Musk being at Twitter's helm has seen a significant decline in web traffic and user engagement, amidst controversies surrounding changes in features and policies
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The stage is set for a dynamic synergy that promises to amplify brand equity, ignite audience enthusiasm, and propel sales to soaring heights in the coming months
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The latest campaign from PUMA aims to develop an ecosystem at the grassroots level that prioritises fitness and motivates people to take up sports and physical activities
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Edelweiss MF mastered the storytelling format to make relatable and slice-of-life content under Manisha Dokania’s leadership
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Kulkarni emphasises creating an ecosystem of empowerment and encouragement where the team delivers excellence
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Chirag Chheda isn’t just another marketer who frets about rebranding challenges
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Chandni Davda has been WWE’s quintessential trusted source of knowledge in India
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Burhanuddin Pithawala has driven demand and revenue for brands such as OYO and Whitehat Jr in new geographies
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