Sneha Lata

Author

The author is a Trainee Journalist with BW MarketingWorld and BW GamingWorld

Latest Articles By Sneha Lata

NTO 2.0: Broadcasters' À la carte Strategy Shapes Up

Sony, Star, ZEE, and Viacom 18 have priced their most popular channels above 12

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Pandemic, E-commerce & The Aftermath

Covid has changed habits that would have taken longer in the e-commerce space. Both the customers and the businesses had to switch to online and this is going to stay, believe experts

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Mapping The Changed Consumer Preferences In Grocery Purchases

The pandemic has not only drawn new customers to e-grocery but also led to a change in their buying preferences and habits, that need to be understood better by the brands, suggest experts

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From Food To Flak: Industry Reacts To Zomato’s Latest Controversy

Looks like the recent ad from Zomato missed the mark in impressing its audience. Experts deliberate on the recent controversy

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