author-image

Praveen Vadhera

Author

Chief Executive Officer, Indian Outdoor Advertising Associations

Latest Articles By Praveen Vadhera

How OOH Industry Is Embracing Eco-friendly & Sustainable Advertising Solutions

The path forward for the industry lies in collaboration — between advertisers, manufacturers, and environmental advocates — to ensure that green advertising solutions not only reduce environmental harm but also enhance business performance, writes Vadhera

Read More