Sambhav Kumar

Author

Latest Articles By Sambhav Kumar

Storytelling In A Digital World: Quality Over Quantity?
Storytelling In A Digital World: Quality Over Quantity?

As the digital landscape floods with content, marketing leaders stress the growing importance of crafting meaningful and resonant narratives to capture audience attention and stand out in a sea of information

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A Marketer's Instinct: Does It Have A Real Role Today?

Marketers agree that creativity in marketing sometimes requires a departure from data-driven decision-making and connecting with consumers on a human level to make choices based on what ‘feels right’

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