Author
The author is the Head of Consumer Marketing, ShareChat and Moj
India’s diversity speaks different languages and cultures, and to tap into the diverse languages and cultures, marketers will have to think huge and go the extra mile to craft innovative marketing strategies, writes Mousumi Mishra
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In a study published in the Journal of Computer-Mediated Communication, researchers found that participating in online communities centered around creative activities can lead to increased social support and a greater sense of belonging
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