Vishwajeet Parashar Quits Bajaj Capital

Vishwajeet Parashar has stepped down as CMO of Bajaj Capital. Parashar has served long innings at Bajaj Capital. He joined the group in the year 2000 and recently completed 22 years with the organisation.

At Bajaj Capital, he was known as the leading brand storyteller and credited for translating complex solutions and products into driving awareness, brand consideration, and business growth. 

Parashar has also been actively involved in conceptualising media strategy for business accounts; leading media activities and identifying revenue generation streams in liaison with business unit leaders, product owners, business team, and subject matter experts to create collateral and targeted messaging and maximise user engagement.

Parashar has completed his B. Com from Delhi University and Leadership Management Program from IIM Bangalore.