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Vinod Cookware, the cookware brand, acquired Healux International. This acquisition aims to expand its existing B2C reach by bringing high-quality, sustainable cookware. An acquisition like Healux International, a Bangalore-based start-up may help achieve this by their robust female entrepreneurial sales network, which includes 60+ branch franchises and 20,000 sales consultants (90 per cent female) for direct B2C reach.
For Healux International, this acquisition will open doors to advanced facilities and a wider distribution network, further accelerating their growth and market penetration.
The acquisition is expected to close by mid-second quarter. Once the acquisition is complete, Vinod Cookware India will have a 51 per cent shareholding in Healux International. Healux will be managed by a joint board of directors with a 4:3 directorship composition.
This partnership is expected to expand long-term sustainability and enhance the depth of reach from B2C channels in the retail industry.
David Stanley, Founder & Managing Director of Healux International, said on the acquisition, "This strategic alliance will enhance the stability of Healux's current sales operations while accelerating our expansion into new markets, establishing innovative distribution channels, and offering a wider range of Kitchenware products. This collaboration positions Healux International on a trajectory to emerge as one of the top 5 Premium Cookware & Kitchenware brands in India," stated the press release.
Sunil Agarwal, Director of Vinod Cookware, said on acquiring Healux, "As we join forces with Healux International, we are eager to embark on this exciting new chapter and leverage the synergies between our organizations. By utilizing our vast production facilities to manufacture waterless and fatless cookware made from AISI 304 Surgical Stainless Steel, we are expanding our reach to redefine the culinary experience for households across India. We are poised to elevate the cookware industry to new heights, setting a new standard for quality, convenience, and customer-centricity.”
