Socxo Enters Into A Strategic Partnership With Xoxoday

Socxo, the cloud-based brand advocacy platform, Partners With Xoxoday Plum in a strategic partnership by integrating its brand advocacy platform. This partnership enables seamless rewards and redemption experience for Socxo’s global customers through Xoxoday’s pioneering technology infrastructure and helps Socxo drive value for its users.

Commenting on the integrated partnership, Sudarsan Rao, Co-Founder of Socxo says, “We are excited to join forces with Xoxoday. The initial years of our Brand Advocacy product experience covered the back end of the spectrum of designing the advocacy program, enabling content management, and creating activity points to engage the users. With this integration with Xoxoday Plum, our customers and their users can view global reward options and redeem their points with a single click. Socxo is now the first platform in the Brand Advocacy space to offer a fully integrated product from concept to implementation.”

Commenting on the development, Manoj Agarwal, Co-founder, Xoxoday says, “Xoxoday’s product suite is designed to make business growth stories rewarding by enabling organizations to engage with and motivate their key stakeholders – employees, channel partners, and customers. We are excited about being an integration partner with Socxo to facilitate organizations to reward brand advocacy through a programmatic and engagement-driven process.”

Socxo is on a growth spree through various partnerships and product development initiatives in the Organic Social Media marketing space. The company had recently launched Socxly, a “smart linking” tool, which redefines the way short links for content are created and posted on social media.