Pond’s Skin Institute, building on its 177-year legacy of skincare innovations, has pronounced Bollywood actress Kiara Advani as its latest brand ambassador. With Advani making a comeback as the face of the brand, Pond’s Skin Institute aims to strengthen its connection with audiences across Pond’s Skin Institute’s key North markets across the country, reclaiming its position in the beauty and well-being industry.
Pond’s Skin Institute is known for innovating and originating countless skincare breakthroughs and patents over the years. On the other hand, Advani has won the hearts of the nation for being a beauty and style icon who has inspired many over the years with elegance while establishing herself as one of the most critically acclaimed actresses in Indian cinema. This partnership is poised to elevate the brand’s messaging through science, storytelling and fostering a connection with consumers while continuing to innovate and inspire in the realm of skincare.
Sharing her excitement on the announcement as Pond’s Skin Institute’s new ambassador, Advani said, “I'm delighted to be back with Pond's Skin Institute, a heritage beauty brand renowned for its dedication to quality. As their ambassador in this new chapter, I look forward to our continued commitment to skincare excellence.”
Elaborating on the association, Pratik Ved, Skincare Head, Beauty & Wellbeing, Hindustan Unilever said, "We are delighted to welcome Kiara to the Pond’s family, as we usher in a new era of Pond’s Skin Institute. Being a remarkable celebrity, she’s also renowned for her iconic beauty and style across the country. This strategic partnership underscores our dedication to merging innovation with aspirational beauty, ensuring Pond’s Skin Institute's leadership in skincare."
Advani will feature in Pond’s new TVC that is set to take over traditional and digital platforms across the country soon. Pond’s is available across modern and traditional retail outlets as well as all e-commerce/quick-commerce platforms online.