Motorola Unveils Kriti Sanon As Brand Ambassador For New Product Launch

During the launch ceremony for the Motorola Razr 40 Ultra and Razr 40, Motorola addressed actor Kriti Sanon as its brand ambassador. 

The new Razr 40 series begins with the intriguing proposition of 'Flip the Script,' which stands for redefining standards and challenging the status quo of the present smartphone business through disruptive design and innovative features. Motorola has collaborated on two TVCs featuring Sanon, bringing alive the notion 'Flip the Script' for the all new razr 40 Ultra and razr 40.

Commenting on the partnership, Mr. Shivam Ranjan, Head of Marketing, APAC, Motorola, stated, "We are targeting exponential growth in the Indian market, and were looking to partner with an ally, who represented our brand in its true spirit. Kriti's charming and charismatic personality, diversity and innovation with her roles, relatability and strong connect with the youth, plus the challenger mindset made her the ideal choice to represent our brand.We are absolutely delighted to have Kriti Sanon as the face of Motorola in India. We believe that this partnership will help us reach newer consumers, allowing us to expand our base and make meaningful impact in their lives through our stylish and innovative smartphones." 

The campaign has Sanon joining up with Motorola to show her flip side while exploring the various possibilities of the latest Motorola Razr phones. The Motorola razr 40 ultra campaign captures the spirit of the smartphone's style, versatility, speed, and seamless user experience in a high-octane action environment that flips the script. The commercial features Sanon in a completely different identity, delivering action while looking her stylish best - flipping the script not only as a character in the commercial, but also as an actor.

Sanon is seen in the second TV commercial for Motorola Razr 40 as a stylish commuter who casts a spell on everyone else going about their monotonous lives in a metro. The advertisement emphasises the exhilaration of the razr's exceptionally beautiful and flexible shape over traditional candy bar phones. Kriti flips the razr for everyone around her, bringing excitement and joy into their mundane lives.

Commenting on the collaboration, Kriti Sanon, Actor and Motorola's brand ambassador said, "I am thrilled to be a part of Motorola, an iconic brand that resonates with innovation, style, performance, and functionality that today's consumers seek.I am excited to be a part of Motorola's journey and look forward to creating exciting experiences with the brand.”

This collaboration signifies a commitment to delivering technology that seamlessly blends with the latest fashion trends, creating an unmatched smartphone experience.