JSW Group Readies For The Rollout Of In-house EV Brand

JSW Group is getting ready to launch its own electric cars (EV) brand after negotiating a $1.5 billion joint venture with SAIC Motor of China to manufacture Morris Garages' (MG) EV cars in India.

JSW Chairperson Sajjan Jindal, in an industry interview, emphasised that the company's future strategy goes beyond merely serving as an extension of a Chinese brand. "Our idea is not to be an outpost of a Chinese company to sell products in India," Jindal said.

After SAIC struggled to secure money because of India's more stringent controls on Chinese investments, which were implemented in the wake of the 2020 border tensions between the two countries, JSW purchased a 35 per cent interest in MG Motor India earlier this year.

In the future, JSW intends to construct a car facility in Aurangabad, Maharashtra, specifically for the manufacture of electric vehicles.

This plant is a component of the company's larger investment of Rs 27,000 crore in commercial cars and EVs, which is anticipated to generate 5,200 jobs.

In the rapidly changing Indian electric vehicle market, the group's decision to launch its own EV brand will put it in direct competition with well-known companies like Tata Motors, Mahindra, and Hyundai.

With 6,019 units sold in November 2024—a 20 per cent increase over the previous year—JSW's MG Motor India has already achieved progress.

Notably, MG Motor's sales for the month were 70 per cent electric vehicles, with the electric crossover Windsor selling 3,144 units, making up a sizable amount of the total.

With about 100,000 sales each year, full-size electric automobiles still only make up 2 per cent of India's passenger car market.