iProspect India Wins Digital Media Mandate For Ardex Endura

iProspect India secured the digital media mandate for Ardex Endura, a brand in the construction chemicals sector. The account was secured after a competitive multi-agency pitch and will be managed from the agency’s offices in Mumbai and Bengaluru.

Commenting on the win, Vinod Thadani, CEO, iProspect India said, “We are incredibly excited to embark on this new chapter with Ardex Endura. This partnership is a true reflection of our unwavering commitment to driving impactful growth through sharp, data-backed digital strategies. The iProspect team has consistently demonstrated its expertise in the digital space, and we are eager to amplify Ardex Endura's leadership in the industry, pushing the boundaries of innovation and success with strategy-driven nudges across platforms.”

Under the mandate, iProspect from Dentsu India will spearhead Ardex Endura’s digital transformation. The initiative will encompass leading social media and content creation, implementing SEO strategies and overhauling the website. The agency aims to enhance brand awareness, foster trust and establish thought leadership while also improving community engagement. By employing innovative strategies, iProspect will increase search visibility and provide an exceptional user experience on the redesigned website.

Anita Kotwani, CEO Media, South Asia, dentsu added, “Welcoming Ardex Endura to our clientele marks a significant strategic win for us. We are excited to have them onboard. Our mission is to elevate their digital presence and support their ambitious growth goals with innovative solutions. iProspect’s deep expertise in driving sustainable growth ensures long-term digital success for the brand. We are confident that our approach will be crucial in Ardex Endura's journey to becoming the most trusted brand in its sector, paving the way for enduring growth and fostering meaningful engagement.”

The partnership highlights iProspect's dedication to driving brand growth by combining creativity with data-driven insights. By utilising its strengths in media, technology, data and content, iProspect aims to create bold, personalised digital experiences that will enhance Ardex Endura’s online presence and position it as a market leader by 2030.

Gopinath Krishnan, Managing Director, Ardex Endura commented, “I'm thrilled to have iProspect onboard as our Digital agency partner to drive our digital transformation journey forward. This collaboration marks a significant step in our mission to strengthen our digital presence and connect with our customers in more meaningful ways.”