Dentsu Creative Unveils Future Mandala In India

Dentsu Creative made a bold move in reshaping brand strategy with the India unveiling of ‘Future Mandala’, a tool that provides brands with the insights and foresight needed to innovate and create new business ecosystems.

Originally developed by Dentsu Tokyo in 2011, this tool has already revolutionised markets worldwide and now aims to drive Indian brands towards sustainable growth and market leadership.

Amit Wadhwa, Chief Executive Officer, South Asia, Dentsu Creative said, “Understanding the future is the first step in shaping it. Future Mandala equips brands with the insights needed to move beyond short-term trends and embrace long-term innovation. This tool is a manifestation of dentsu’s commitment to ‘Innovating to Impact’, ensuring that our clients are not simply keeping pace with the market but leading it with foresight and strategic clarity.”

In a fast-evolving marketplace, traditional trend reports offer only surface-level, short-term insights. Future Mandala changes the game by diving deep into socio-economic shifts, third-party research and demographic trends to provide brands with a future-ready blueprint. As India’s rapid growth reshapes entire industries, mere relevance isn't enough, bold innovation and visionary thinking are essential. What sets Future Mandala apart is its comprehensive approach, unlocking opportunities not only for product innovation but also for developing next-gen communication platforms and business models. The dual capability empowers businesses to anticipate change, take decisive action and lead with a transformative vision.

Sumeer Mathur, Chief Strategy Officer, India, Dentsu Creative elaborated, “Marketers are constantly grappling with how today’s trends will shape tomorrow. Future Mandala enables them to shape entire business ecosystems—from the way they develop products to how they communicate with consumers and drive long-term growth. It draws on a wealth of data—from government reports, industry insights, and trends—giving brands a clear and actionable roadmap for the next five years. It’s a powerful tool for driving innovation in a rapidly shifting economy.”

Future Mandala is offered as a premium, fee-based service for both dentsu's current and prospective clients, providing a strategic advantage. With a proven track record of driving global business transformation, it enables Indian brands to lead with purpose and foresight. Created by Dentsu Creative’s top experts, including Takuya Kagata, Partner at Dentsu Consulting Inc and editor-in-chief of the Japanese edition, Future Mandala ensures businesses are prepared for the future, poised for long-term growth, and primed for innovation.