Intel, in collaboration with Dentsu Gaming and StreamO unveiled the 2024 edition of Intel Gamer Days. Targeting Gen Z, the campaign spans 35 countries, celebrating global and Indian gaming communities.
Speaking on the campaign, Sanchayeeta Verma, CEO, Carat India said, “The Gen Z audience is growing more and more distant from the traditional forms of marketing. They reject hard sells and even install ad-blockers to avoid ads. In such a scenario what works is a form of marketing that is immersive, interactive, and engaging and that’s what StreamO’s innovative technology brings to the brands. It provides a scalable solution that integrates seamlessly with YouTube Live, Twitch, and Discord, allowing gamers to interact with the Intel Gamer Days campaign organically.”
This year’s campaign is aimed at overcoming the challenges of engaging Gen Z gamers, who often use ad-blockers and resist traditional advertising by leveraging gaming's immersive nature as a unique medium.
Apurva Jani, Marketing Director, Sales, Marketing & Communications Group, Intel India added, “Intel Gamer Days has grown significantly over the years, and the 2024 edition reflects our continued commitment to fostering India’s vibrant gaming community. This year, we reached over 5000 gaming enthusiasts and worked with more than 278 gaming influencers to showcase the latest Intel-powered devices, bringing the gaming experience to life in exciting new ways.”
The 'Intel Gamer Days X Dentsu Gaming X StreamO 2024' campaign highlighted the influence of gaming communities and the vast potential within India’s booming gaming market. The initiative partnered with leading OEMs such as ASUS, Acer, Dell Technologies, HP, Lenovo India, MSI, GIGABYTE and ASRock Inc. It also featured content from over 350 gamer influencers, spanning eight regional languages and 10 top-tier games. Using a mix of Instagram Reels, YouTube Shorts and Instagram Collaboration Posts, the campaign creatively engaged Gen Z gamers with impactful, engaging content.
Commenting on the successful collaboration, Tushaar Garg, Founder and CEO, StreamO expressed, “We are thrilled to be a part of Intel Gamer Days for the fourth consecutive year. Our partnership with Intel and Dentsu Gaming reaffirms StreamO’s position as a leader in gaming marketing. We’re proud to continue helping brands like Intel engage with Gen Z gamers through innovative, interactive game live streams across the top 10 most watched games on YouTube.”
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