Hires & Promotions: Liqvd Asia, Deloitte, The Womb, Amara Raja Energy & Mobility, Nando’s

Liqvd Asia elevates Monish Sanghavi & Sunil Gangras as Board of Directors

Liqvd Asia is gearing up to enter into a new chapter with the appointment of Monish Sanghavi and Sunil Gangras as Directors - leveraging their expertise to drive further growth. 

Arnab Mitra, Founder, Liqvd Asia, said, "At our company, we have consistently embraced evolving trends and advancing technologies. While these changes present new challenges, they also provide us with opportunities for innovation and growth. We are also excited to introduce our new directors and look forward to the continued progress. To honour the invaluable contributions of our dedicated team members, we are proud to offer Employee Stock Ownership Plans (ESOP) to those who have been with us for over five years. Their unwavering commitment and hard work have been crucial in driving our remarkable growth over the past fiscal year."

Sanghavi commented on his new role as Director at Liqvd Asia, saying, “This new role is another feather in my cap and a new opportunity to continue driving Liqvd Asia's vision forward. We have an exceptional team, and I am confident that we will achieve even greater success together."

Gangras further commented, "Being a part of Liqvd Asia's journey has been incredibly rewarding. I look forward to leveraging our creative strengths to produce more avenues along with innovative and impactful work for our clients."

Deloitte promotes Mou Chakravorty as Director of Marketing - Brand & Communications

According to a recent LinkedIn update, Mou Chakravorty has been promoted to Director of Marketing, Brand, and Communications at Deloitte. This development highlights Chakravorty's dedication and contributions to the industry, marking a new chapter in her professional journey.

With nearly two decades of experience, she is passionate about crafting communication strategies that drive business outcomes.

Specialising in technology and consumer sectors, Chakravorty excels in simplifying technical concepts and developing strategic communications. 

Through innovative content marketing and narratives, Chakravorty has assisted global and local brands in redefining their presence in the market.

As she steps into her new role, Chakravorty is prepared to lead Deloitte's marketing and communications efforts, focusing on strategic messaging and performance evaluation. Her leadership is expected to drive further success and innovation for the company. 

Heval Patel and Dhaval Jadwani assume joint COO roles at The Womb

In a significant leadership reorganisation, Heval Patel and Dhaval Jadwani have been named joint COOs of The Womb.

Explaining this move, Navin Talreja and Kawal Shoor, Founding Partners, The Womb, said, “We have always believed that real capability building requires focus, investments, and dedicated resources. This is why we decided to give our two senior-most leaders independent responsibilities. While Heval will focus on our top-of-the-funnel business and manage the entire P&L, stakeholders, and talent, and continue to deliver excellent work for which we are already known, Dhaval will work across our clients and build mid and bottom funnel capability to ensure that each of our clients has access to our The Womb 2.0 capabilities. Heval and Dhaval have grown up with The Womb and live the values and vision of the company every day. Their client focus, strategic acumen, and relentless pursuit of excellence make them the perfect choice to steer the company forward. Both these gentlemen will be directly working with Anurag.”

Commenting on his new role, Patel said, “Many years of building The Womb with blood, sweat, laughter, and tears have been exciting. The journey of making The Womb the top independent agency in Asia & amongst the top 3 most effective independent agencies in the world is very satisfying, but ‘picture abhi baaki hai’. Extremely driven to take The Womb to the next level and conquer many heights.”

With over 20 years of experience, Patel is highly sought after and respected by his clients as a business partner. At The Womb, he played a crucial role in developing the award-winning Saregama Carvaan campaign, recognised as the 'Most Effective Campaign in the World' at the WARC Global 100 awards.

His impressive portfolio includes successful campaigns for brands such as Mahindra SUVs, Britannia, Upgrad, and Astral, among others. Patel has received numerous international effectiveness awards and was honoured as Campaign Asia's South Asia Account Person of the Year.

During his tenure at Ogilvy India, Patel led the Castrol Global portfolio, establishing the Mumbai office as the 'Global Hub' for Motorcycle Oil. He also made significant contributions to the successful brand building of Tata Sky, showcasing his strategic acumen and industry leadership.

Jadwani mentioned, “The best way to grow is to get better every day at what you do and to find new things to learn, get better, and perfect. The opportunity to learn the latest and emerging ways to partner with clients in their business success is equally challenging and exciting. With the help and experience of Navin, Kawal and Anurag, we are honoured to take our new roles leading The Womb 2.0 into tomorrow and find greater success for us and our clients.”

Jadwani is a seasoned professional with over 19 years of experience in global agencies, experiential marketing, movie marketing, and start-ups. He has managed clients across various sectors, including finance, personal care, food and beverage, media and entertainment, OTC, and lifestyle. Known for his ability to learn and adapt to diverse roles and responsibilities, Jadwani has been with The Womb since its inception.

Amara Raja Energy & Mobility names SatyaSunita Menda as Brand Management and Communications Head

Amara Raja Energy & Mobility has promoted SatyaSunita Menda to Head, Brand Management & Communications for the entire (Amara Raja Energy & Mobility (ARE&M) Group, formerly known as Amara Raja Batteries.

In her new role, Menda will oversee all brands and businesses under Amara Raja Energy & Mobility.

Menda has been with the Amara Group for over 10 years, starting as AGM of Marketing and Corporate Communications in 2012. She was later promoted to DGM of Marketing Services and Corporate Communications. In 2022, she became GM of Marketing Services for automotive batteries and allied products, covering both Indian and international markets.

Before joining the Amara Group, Menda worked with several prominent brands, including IFB Industries, Reliance Communications, EMDI Institute of Media and Communications, and Percept.

Nando’s Deputy Marketing Head departs to pursue further studies

Anshul Aggarwal, who served as Deputy Marketing Manager at Nando’s, has stepped down from his position to pursue a PGP-TBM at Masters’ Union.

He mentioned, "After a remarkable journey filled with growth, learning, and new friendships, I have decided to step down from my role and upskill myself. I am immensely grateful for the experiences that have enriched my professional life and the relationships that have brightened my personal one during my tenure."

He added, "It was truly an immense learning experience for me, where I got strong insights about the industry, since food has always been my love and passion it was great to be on the other side of the business this time.”

Aggarwal began his career as a food content creator in 2017, amassing around 50K followers within two years. He then ventured into e-commerce, scaling his business to handle 3,000 orders per month. Following this, he transitioned to roles at BEI Confluence and I Say Organic. As Marketing Manager at I Say Organic, he spearheaded direct-to-consumer (D2C) and growth marketing strategies, achieving remarkable results. His passion for food and marketing continues to fuel his inspiring journey.