Clovia Appoints Nikhil Gulati As Head Of Brand Marketing

Nikhil Gulati has been named as Clovia's Head of Brand Marketing. He has over ten years of experience in senior business and marketing positions.

Gulati will be in charge of Clovia's brand marketing, with the goal of making the brand a household name in India and a category leader. He will be in charge of all brand, social, and content activities across all media, as well as increasing brand awareness, recall, and consideration.

Prior to joining Clovia, he was the Director of Media Planning at CARS24, where he was in charge of new user acquisition.

Neha Kant, Founder & CRO, Clovia, says, “We are delighted to welcome Nikhil to the Clovia team as our Head of Brand Marketing. Under Nikhil’s leadership, Clovia aims to accelerate its efforts to engage with the audience through different mediums. Nikhil's entrepreneurial experience will definitely serve as a strong asset in Clovia’s journey ahead. His expertise in consumer marketing and profound understanding of consumer behaviour will be crucial in establishing our marketing strategy and solidifying our position as the market leader in the direct-to-consumer sector.”

Gulati shares, "I am excited to embark on this new and uniquely challenging journey with Clovia. What excited me the most was the interesting communications, which Clovia has built over the years. My aim is to further the brand's vision to normalise conversations around women's innerwear, a topic that has largely been taboo till now. I hope to create richer and more engaging experiences that propel these conversations to the limelight and continue to engage with the customers in a way that reflects the ethos of Clovia.”