COVID-19 has presented marketers with challenges such as reduced budgets, evolving marketing mix, changing priorities and measuring marketing ROI. Since the pandemic outbreak, 73% have reduced their marketing budgets. Of the 61% indicating a shift in KPIs and how they measure it.
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Conceptualized by DDB Mudra Group, the TVC is a cluster of sequences where a mum bonds with her baby by using the new Cottontouch® range
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Fynd has developed a new plugin to help merchants quickly integrate their omnichannel business with Shopify.
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The agency has won the creative and digital duties for aftermarket battery brands SF Batteries & Dynex from Exide Industries Ltd.
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ŠKODA Auto India and PHD Media India have come together to launch an all-new WhatsApp bot for the automobile manufacturer’s customer engagement.
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The film is based on strong cultural insights mined using DDB’s proprietary ‘Emotional Advantage’ thinking. It focuses on an unstated need of a woman, which is to claim what she rightfully deserves – her own identity.
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Lupin has launched Lupisafe Wipes – a wipe with 70% alcohol that kills 99.9% germs. Infused with the goodness of aloe vera, Lupin’s wipes are safe to use on hands, apart from surfaces and gadgets.
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The book aims to motivate people, asking them to “Spring” back to action following any form of rejection.
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Many fail to understand this, but branding goes above and beyond the company logo. Right from the look and feel of a brand’s advertisement, to its customer service support - all of these contribute to building a perception in the minds of your consumer and are likely to determine whether or not to purchase commodities from your company.
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The "new normal” post COVID-19 will be defined as the "New Digital Normal". With the help of technology, businesses will not only discover new models of working, but also identify ways to maintain the “human” interactions at work.
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