Author
The author is currently the CEO and Whole Time Director at Somany Home Innovation Limited. In a career that spans over 24 years now, Mr. Kaul has worked with companies such as Reliance Retail, The Times Group, Onida and Whirlpool spanning across diverse sectors and industries.
Research goes on to show that customers are increasingly demanding personalised shopping experiences and look for unique deals and offers before making a purchase
Read MoreKaul asserts how brands must aim at enveloping the consumer from all corners, whether through traditional or digital channels
Read MoreThe outbreak of corona has had a significant impact on consumer behavior, product demand, and retail stores, manufacturing plants, and logistics services availability in the retail industry.
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