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Musharrat Shahin

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The author is working as correspondent with BW CIO

Latest Articles By Musharrat Shahin

Building Brands: Balancing Tradition & Innovation For Long-term Success
Building Brands: Balancing Tradition & Innovation For Long-term Success

Experts from diverse sectors focus on strategies for brand-building to ensure long-term relevance

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Balancing Technology And Creative Simplicity To Revive The Future Of Marketing

Industry leaders delve into the complexities around the use of tech as it can be both, an enabler and a potential stifler of creativity, impacting some of the big marketing outcomes

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Right Kind Of Content Can Revive The Face Of Journalism

Witnessing the dynamic changes in the industry, Rajdeep Sardesai, Consulting Editor of India Today spoke at the e4m NewsNext Summit 2023

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