Timex Redefines Time With Ananya Pandey In New Campaign

Timex challenges the conventional wisdom of time investment with their new campaign, 'Waste More Time,' featuring actor Ananya Pandey. In a world where every second appears to be planned, they advocate for the concept that spending time seeking the liberty to express your true self is a valuable investment, regardless of others' judgments deeming it unproductive.

Ananya Panday, commenting on her latest association with Timex, said "I had so much fun shooting for the ‘Waste More Time’ campaign, a message so unique and so striking. I could connect to it immediately. In a world that often demands us to be busy all the time, Timex reminds us that doing what makes us truly happy is never a waste. I am thrilled to be associated with Timex.”

The campaign with Pandey is not just about telling time; it's about living time. Panday in the campaign film is seen enjoying every moment of life be it twinning with your pet, playing with books or just talking to plants. Timex keeps the time so you can forget while doing just anything worth wasting more time over.

Deepak Chhabra, Managing Director, Timex India shared his pleasure in announcing the campaign, “We are excited to have Ananya Panday as the face of the campaign. Her personality and the appeal she has among audiences of all ages are commendable. It was a sheer joy to work with her on the campaign and we couldn't have found a better partner who is quirky yet calm in her own unique way and resonates with the brand. Together with Ananya and the Waste More Time campaign, we hope to strike a chord with our consumers who appreciate honesty in brands and to reinforce the fashion and lifestyle imagery of the brand.”

Commencing from October 2023, Timex, in collaboration with Pandey, will engage its varied consumer base through promotional initiatives, content and live events.