Swiss Beauty Signs Taapsee Pannu As Brand Ambassador
Swiss Beauty has onboarded bollywood actor, Taapsee Pannu as its brand ambassador. The brand aims to redefine standards and help people make better makeup choices with Pannu’s influence and the brand's commitment to high-performing makeup.
The idea of this collaboration is to inspire people to embrace their unique beauty, marking a transformative chapter that celebrates authenticity and helps them make informed decisions for their makeup.
Amit & Mohit Goyal, Directors of Swiss Beauty, expressed their enthusiasm about the collaboration mentioning, "Taapsee's independent personality perfectly aligns with Swiss Beauty's inclusive makeup line, which aims to be every makeup lover's go-to brand with long-lasting and comfortable products. As we celebrate a decade in the industry, we are confident that her association with the brand will uplift our brand and widen the consumer base.”
In this collaboration, Swiss Beauty plans to position its makeup accessible to as many people as possible as Pannu has her own huge set of audience that matches the brand’s belief and consumer group.
Mr. Saahil Nayar, CEO, Swiss Beauty, stated, “We are delighted to have Taapsee Pannu as our Brand Ambassador, as she perfectly embodies our brand's spirit. We are confident that her association with the brand will help us reach a wider set of audience.”
With a massive fan following in India, Pannu's association with Swiss Beauty is expected to strengthen the brand's dominance and open new avenues.
Pannu shared her excitement mentioning, "Brands that matter are brands that have a story to tell. Swiss Beauty is all of it & more, grew from the ground up with a super strong aim of making makeup dependable, comfortable yet high-performing. I've always been drawn to products that do more than they cost, and Swiss Beauty truly embodies this principle. Their makeup range offers a diverse set of choices & voices that speak to the youth & almost everyone! Feels good to be attached to the brand and look forward to working together to set new beauty standards that resonate with the modern outlook."
Swiss Beauty's partnership with Pannu marks a commitment to redefine beauty standards and being a makeup brand that has products for everyone.
