Suryakumar Yadav Joins Crossbeats As Brand Ambassador

Crossbeats roped in cricketer Suryakumar Yadav as the brand ambassador for their smartwatch category, facilitating market expansion.

Archit Agarwal, Co-Founder of Crossbeats said, “We are thrilled to collaborate with SKY and extend a warm welcome to him into the Crossbeats family. His consistency as a match-winner reflects Crossbeats' energetic and dependable persona”.

This development aims to reshape the smartwatch experience for the younger generation and strongly promote Crossbeats' smartwatch segment in India.

On this association with Crossbeats- Suryakumar Yadav, who is exclusively managed by RISE Worldwide, said, “I have always believed in innovation, style and walking the extra mile for excellence. I am excited to partner with Crossbeats for their smartwatches category, which also pushes boundaries to strive for performance, design, aesthetics and technology.”

Yadav will be the face of the brand’s existing and upcoming range of smartwatches.