New Manforce Ad Spotlights Consent With Kartik Aaryan

Mankind Pharma has onboarded actor Kartik Aaryan to serve as the brand ambassador for Manforce Condoms.

"As the country's number one brand with a remarkable 30 per cent market share, Mankind and Aaryan share a common vision of promoting meaningful conversations and dialogues surrounding consent in their latest campaign titled 'Apne partner se puchho'," said the company.

Mankind Pharma, committed to reshaping pharmaceutical standards in India, acknowledges the significant influence Aaryan holds, particularly among the youth. This recognition positions him as the ideal ambassador to raise awareness and educate audiences about the crucial importance of consent in today's world.

Speaking about his association with Manforce Condoms, Kartik Aryan shared, "I am glad to associate with Manforce Condoms, a brand that shares my vision of promoting consent and safe sexual practices. It is crucial to create awareness and initiate conversations about the importance of consent in today's society. I am excited to lend my voice to this cause and contribute towards a positive change. Together with Manforce Condoms, we aim to empower individuals to make informed choices and embrace safer sex practices for a healthier future." 

The partnership aims to foster a greater understanding of consent through engaging and informative campaigns. 

Joy Chatterjee, AVP of Sales & Marketing, Mankind Consumer division commented "We are privileged to have Kartik Aaryan as the brand ambassador for Manforce Condoms. As a superstar, he has garnered immense admiration both on-screen and off the silver screen. His messages resonate deeply with the youth, who view him as an idol. Our upcoming campaign will continue our tradition of employing quirky and captivating marketing strategies that have previously disrupted the sensitive contraceptives category, further emphasising our commitment to promoting sexual health and consent awareness." 

Mankind Pharma continues to be socially responsible in its conversations around sexual health. The upcoming campaign centered on consent will aim to reaffirm this commitment while extending awareness to a broader spectrum of audiences.