L&T Finance’s Diwali Campaign Empowers Dreams With Interactive AI

L&T Finance (LTF) unveiled its #SapnoWaliDiwali campaign, inspiring individuals to pursue their dreams while celebrating Diwali with an interactive and empowering experience.

L&T Finance has introduced an AI-powered microsite to engage users with a personalised experience. Users can select a dream such as buying a home, purchasing a two-wheeler, planning a vacation or expanding a business and receive a custom AI-generated image visualising their aspirations. Each user can download their unique image, accompanied by a Diwali greeting to share with friends and family.

Sudipta Roy, Managing Director and CEO at LTF said, “AI is not just a buzzword, but a powerful tool that has the potential to transform. At LTF, we are harnessing the capabilities of AI to engage and personalise the experience. With our AI-powered initiative #SapnoWaliDiwali, we are enabling individuals to visualise their dreams and take actionable steps towards achieving them. As we celebrate the spirit of Diwali, we wish to light a path to a brighter future for the society at large.”

The campaign is active across all of LTF's social media channels, with collaborations featuring lifestyle and entertainment influencers to inspire and connect with audiences. Additionally, LTF is running a contest, encouraging users to share their AI-generated images on Instagram for a chance to win exciting prizes.

Kavita Jagtiani, Chief Marketing Officer at LTF said, “Diwali is much more than a festival. It is the time when families and friends come together to celebrate new beginnings and prosperity. With our #SapnoWaliDiwali campaign, we are elevating this cherished celebration through an immersive digital experience that brings dreams to life. By doing so, we are reigniting the hope of achieving those dreams, with LTF as their trusted partner.”