BharatBenz Trucks and buses, launches “Respect Comes Naturally” a social campaign underlining the insight that respect is the hardest currency to earn in today’s world.
The campaign underscores the customer’s beliefs-that they do not compromise on excellence, value a promise and always deliver on it, and that they do not just follow, but lead by setting an example. The campaign shows that they never settle for anything less than the best!
“BharatBenz wants to drive home the fact that true respect is always earned. We see our customers earning with hard work, discipline, and having a desire for excellence; expressed when one faces challenges, overcomes them, and keeps moving ahead. They choose BharatBenz in this journey, for its best-in-class performance, fuel efficiency, and reliability, as a result of which Respect Comes Naturally,” said the Vice President Marketing & Sales and Customer Services of BharatBenz, Rajaram Krishnamurthy.
The campaign is currently running on BharatBenz’ social media handles.