Articles for CMO Speaks

Challenging Conventional Wisdom: A Call For A New Perspective On OOH Advertising

Power People Aug 27, 2024 3 mins read

We must craft campaigns specifically tailored to the unique strengths of the OOH medium, urging the industry to move beyond the outdated notion of treating OOH as merely a giant poster, writes Ashish Mishra

Inhouse

Oct 12, 2022

Speed Marketing In The Age Of Metaverse

Inhouse

Feb 17, 2022

Shams Jasani's New Captain Innings

CVL Srinivas At The Golden Cart Summit 2022

Inhouse

Feb 08, 2022

CVL Srinivas At The Golden Cart Summit 2022

Inhouse

Feb 18, 2022

The Face of ECommerce Marketing In 2022

Effective Ways To Reach Out To The Post Pandemic Customer

Inhouse

Feb 08, 2022

Effective Ways To Reach Out To The Post Pandemic Customer

D2C's Launch & Scale Up With Respect To Ecommerce Marketing

Inhouse

Feb 04, 2022

D2C's Launch & Scale Up With Respect To Ecommerce Marketing

How Technology Is Empowering Ecommerce Businesses

Inhouse

Feb 04, 2022

How Technology Is Empowering Ecommerce Businesses

Leveraging Ecommerce In Low-Price Point Categories

Inhouse

Feb 04, 2022

Articles for CMO Speaks

Challenging Conventional Wisdom: A Call For A New Perspective On OOH Advertising

BW TV

Speed Marketing In The Age Of Metaverse

Shams Jasani's New Captain Innings

CVL Srinivas At The Golden Cart Summit 2022

The Face of ECommerce Marketing In 2022

Effective Ways To Reach Out To The Post Pandemic Customer

D2C's Launch & Scale Up With Respect To Ecommerce Marketing

How Technology Is Empowering Ecommerce Businesses

Leveraging Ecommerce In Low-Price Point Categories

Exclusive: Xiaomi India’s Muralikrishnan B Steps Down

Vaishali Kasture Joins Microsoft As SMC Head For India & South Asia

Festive FOMO: Psychology Behind Balancing Urgency With Value

Festive Sale Frauds In India, Unmasking Threats

The Fabulous Tribe Of Festive Czarinas

Flipkart Internet’s Ad Revenue Surges To Nearly Rs 5,000 Crore

Karan Johar Seeks To Sell Majority Stake In Dharma Productions: Report

DBS Bank's Akash Deep Batra Moves On

Aditya Birla Fashion To Acquire Majority Stake In Bewakoof: Report

The Inflection Point For OTT Revenues In India

BW Marketing World's 40Under40 2024 Celebrates India's Next-gen Brand Builders

Everest Spices Appoints Ranveer Brar As Brand Ambassador

Exclusive: Xiaomi India’s Muralikrishnan B Steps Down

Zydus Wellness To Take Over Naturell India

A. O. Smith Completes Pureit's Acquisition

Flipkart, Amazon Savour Ad Dollars; Google, Meta Under Threat?

Amit Kumar Resigns As Managing Director & CEO Of OLX India

Swiggy Likely To Roll Out IPO On Nov 6, Trim Valuation Target To $11.3 Bn: Report

Tata Group To Enter Quick Commerce With 'Neu Flash'

Bharti Airtel Names Shashwat Sharma As MD & CEO, Gopal Vittal To Become Executive Vice Chairman

Adoption Of AI Tools Will Foster Productivity, Better Governance: L. Murugan

Subscribe to our newsletter to get updates on our latest news