Articles for CMO Speaks

Challenging Conventional Wisdom: A Call For A New Perspective On OOH Advertising

Power People Aug 27, 2024 3 mins read

We must craft campaigns specifically tailored to the unique strengths of the OOH medium, urging the industry to move beyond the outdated notion of treating OOH as merely a giant poster, writes Ashish Mishra

Inhouse

Oct 12, 2022

Speed Marketing In The Age Of Metaverse

Inhouse

Feb 17, 2022

Shams Jasani's New Captain Innings

CVL Srinivas At The Golden Cart Summit 2022

Inhouse

Feb 08, 2022

CVL Srinivas At The Golden Cart Summit 2022

Inhouse

Feb 18, 2022

The Face of ECommerce Marketing In 2022

Effective Ways To Reach Out To The Post Pandemic Customer

Inhouse

Feb 08, 2022

Effective Ways To Reach Out To The Post Pandemic Customer

D2C's Launch & Scale Up With Respect To Ecommerce Marketing

Inhouse

Feb 04, 2022

D2C's Launch & Scale Up With Respect To Ecommerce Marketing

How Technology Is Empowering Ecommerce Businesses

Inhouse

Feb 04, 2022

How Technology Is Empowering Ecommerce Businesses

Leveraging Ecommerce In Low-Price Point Categories

Inhouse

Feb 04, 2022

Articles for CMO Speaks

Challenging Conventional Wisdom: A Call For A New Perspective On OOH Advertising

BW TV

Speed Marketing In The Age Of Metaverse

Shams Jasani's New Captain Innings

CVL Srinivas At The Golden Cart Summit 2022

The Face of ECommerce Marketing In 2022

Effective Ways To Reach Out To The Post Pandemic Customer

D2C's Launch & Scale Up With Respect To Ecommerce Marketing

How Technology Is Empowering Ecommerce Businesses

Leveraging Ecommerce In Low-Price Point Categories

ABP Network Names Sumanta Datta As CEO

Blink In An Insta, Nay Instant & Zomato, Oops Tomato To Be Swiggyed!

HUL's Sandeep Tanwani Joins Pidilite As CMO

Intel's Roshni Das Steps Down After Nearly 20 Years

Mars Calls For Global Review Of Its Agencies

Why Brands Are Choosing Short Form Videos?

Karan Johar Seeks To Sell Majority Stake In Dharma Productions: Report

DBS Bank's Akash Deep Batra Moves On

Beyond Clicks & Conversions: Brands Using Novel Strategies For Holistic Engagement

Aditya Birla Fashion To Acquire Majority Stake In Bewakoof: Report

Jaguar Reveals New Logo Ahead Of All-electric Reinvention

The Inflection Point For OTT Revenues In India

Hires & Promotions: Swiggy, Hisense India

India’s Wearable Market Shrinks 20.7% YoY In Q3 FY24 : Report

HUL's Sandeep Tanwani Joins Pidilite As CMO

Asia Pacific Consumers Worry About Future Despite AI Adoption: Ipsos

Intel's Roshni Das Steps Down After Nearly 20 Years

DBS Bank India MD & CEO Surojit Shome To Retire In Feb 2025

Nykaa Net Profit Rises 66% YoY In Q2FY25

Attention Spans Aren't Shrinking, Content Quality Is Key, Argues Colgate Palmolive's Gunjit Jain

Raymond Lifestyle’s Net Profit Dips 69.72% YoY In Q2FY25

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