Articles for CMO Speaks

Challenging Conventional Wisdom: A Call For A New Perspective On OOH Advertising

Power People Aug 27, 2024 3 mins read

We must craft campaigns specifically tailored to the unique strengths of the OOH medium, urging the industry to move beyond the outdated notion of treating OOH as merely a giant poster, writes Ashish Mishra

Inhouse

Oct 12, 2022

Speed Marketing In The Age Of Metaverse

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Feb 17, 2022

Shams Jasani's New Captain Innings

CVL Srinivas At The Golden Cart Summit 2022

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Feb 08, 2022

CVL Srinivas At The Golden Cart Summit 2022

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Feb 18, 2022

The Face of ECommerce Marketing In 2022

Effective Ways To Reach Out To The Post Pandemic Customer

Inhouse

Feb 08, 2022

Effective Ways To Reach Out To The Post Pandemic Customer

D2C's Launch & Scale Up With Respect To Ecommerce Marketing

Inhouse

Feb 04, 2022

D2C's Launch & Scale Up With Respect To Ecommerce Marketing

How Technology Is Empowering Ecommerce Businesses

Inhouse

Feb 04, 2022

How Technology Is Empowering Ecommerce Businesses

Leveraging Ecommerce In Low-Price Point Categories

Inhouse

Feb 04, 2022

Articles for CMO Speaks

Challenging Conventional Wisdom: A Call For A New Perspective On OOH Advertising

BW TV

Speed Marketing In The Age Of Metaverse

Shams Jasani's New Captain Innings

CVL Srinivas At The Golden Cart Summit 2022

The Face of ECommerce Marketing In 2022

Effective Ways To Reach Out To The Post Pandemic Customer

D2C's Launch & Scale Up With Respect To Ecommerce Marketing

How Technology Is Empowering Ecommerce Businesses

Leveraging Ecommerce In Low-Price Point Categories

Trends In Smart Appliances During This Festive Season

Cashify Ropes In Ujjwal Sinha As Head Of Marketing

Zee Rejects Star India's Claim For Damages Amounting To Nearly Rs 8,000 Cr

BW Retail World Invites Nominations For Maiden Edition Of ‘Retail Reboot: Reimagining The Customer Experience’ Awards

Samir Kumar To Spearhead Amazon India As Country Manager

Pizza Hut Appoints Rohan Pewekar As MD For India

DBS Bank's Akash Deep Batra Moves On

Aditya Birla Fashion To Acquire Majority Stake In Bewakoof: Report

Karan Johar Seeks To Sell Majority Stake In Dharma Productions: Report

The Inflection Point For OTT Revenues In India

BW Marketing World's 40Under40 2024 Celebrates India's Next-gen Brand Builders

Everest Spices Appoints Ranveer Brar As Brand Ambassador

Cashify Ropes In Ujjwal Sinha As Head Of Marketing

Zee Rejects Star India's Claim For Damages Amounting To Nearly Rs 8,000 Cr

Samir Kumar To Spearhead Amazon India As Country Manager

Pizza Hut Appoints Rohan Pewekar As MD For India

Schbang Strengthens Global Footprint, Acquires Amsterdam-based Design Agency 'Addikt'

Syska's Amit Sethiya Joins Polycab India As Lead - Category Marketing - B2C

It's Time Marketers & Creative Agencies Continue To Remain Very Bold: Ankit Kapoor

Tupperware Preparing For Bankruptcy?

Negotiating Timelines & Targets Is Crucial: Puneeth Bekal, HDFC Securities

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