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Samyukta Iyer, Brand Consultant & Executive Coach shares the journey from a yoke to a woke marketer in her special column, unravelling the magic of live concerts, their marketing brilliance and more
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Kapoor previously held the position of Consumer Marketing Leader at Philips
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Ikea India has bolstered its digital footprint through ecommerce operations in Hyderabad, Mumbai, Pune, Bengaluru and Gujarat
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As festive shopping evolves, brands that can balance emotional engagement, strategic discounts, and personalised experiences will continue to thrive, writes Chopra
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