author-image

Shalabh Atray

Author

Senior Vice-President, Marketing and Digital, Rupeek

Latest Articles By Shalabh Atray

Reimagining Marketing For A New-age Fintech Brand

The core principles of marketing remain the same, discipline of understanding the consumer problem to solve, and the disruption to come up with breakthrough ideas to own a share of mind. It is just the product that is different

Read More