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Ashish Mishra

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The author is the Chief Marketing Officer of ACKO

Latest Articles By Ashish Mishra

Challenging Conventional Wisdom: A Call For A New Perspective On OOH Advertising
Challenging Conventional Wisdom: A Call For A New Perspective On OOH Advertising

We must craft campaigns specifically tailored to the unique strengths of the OOH medium, urging the industry to move beyond the outdated notion of treating OOH as merely a giant poster, writes Ashish Mishra

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