Indian cricketer will lead the D2C brand’s ‘Never Ordinary’ campaign
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The film highlights how LAY’S Gourmet, is not just a regular chip, but a truly crafted experience that needs to be savored
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The campaign has been live across TV, radio, cinema and the brand’s online channels as well as other offline mediums
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The campaign urges Indians to make a shift in their perspective - India is Not Our Mother, It’s our Daughter
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The campaign uses a game called ‘The Game of Life' on the company website -- to spread awareness about the importance of life insurance
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The new brand campaign series feature Bollywood’s Bad Men advising people to not turn into villains for their families and invest in health insurance
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Brands across sectors are keeping their best foot forward to make the 75th independence day more markable for the viewers
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The idea weaves technology, culture, sustainability, and the excitement of the London E Prix into a modern, famous piece of activation and content
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