Articles for Brand Stories

Diageo Calls For Media Pitch

The account size is estimated to be more than INR 350 crores

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Quick Commerce Firms Record High Sales On Holi

From juices to gulaal to flowers, brands witnessed numbers that broke several records

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Sintex Calls For Media Pitch

Currently, its creative account is with McCann Worldgroup

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Dell's Expanded Cost-saving Objective Leads To Layoffs; Performance In FY25 Expected To Improve

The report highlighted as of 2 February 2024, Dell has nearly 1,20,000 employees down from about 1,26,000 in the previous year

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Amul Makes International Debut, To Sell 'Fresh Milk' In US

While the brand has been exporting milk to the US market for the past 25 years, this is the first time it will be sold under Amul's name

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Noise's CMO Gaurav Mehta Steps Down

He took over this role in March 2023, after leaving Zupee

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Big Moves: Cinépolis India, Nissan India

Quick look at new hirings, promotions and people movements this week

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GroupM, Eveready Batteries Partner To Electrify Kolkata With Innovative OOH Installation

The installation showcases Eveready Ultima alkaline batteries highlighting their superior power over regular batteries in Kolkata's Maa Flyover

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