Articles for Brand Stories

Ambassador Alert: Asian Paints, Behrouz Biryani, Sleepfresh Mattress

Quick look at the new ambassadors roped in by brands this week

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Apex Court Refutes Ramdev's Apology, Slams Patanjali For Misleading Health Cure Ads

The apex court emphasised the seriousness of the matter, stating that due to Patanjali's claims of extensive research, they couldn't be equated with ordinary citizens

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Big Moves At Beardo: CEO On Sabbatical, Top Executives Exit

Valani had first sold 45 per cent of Beardo to Marico in 2017 and then, about three years later, the FMCG giant bought the remaining 55 per cent and fully acquired the company in June 2020

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Our Media Vehicles Keep Changing On The Cycle We Are Into: Aditya Babbar, Samsung India

Aditya Babbar, VP MX Business at Samsung India speaks to BW Marketing World on the company's ethos, marketing strategies and more

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Cleartrip Ropes In Mahendra Singh Dhoni As Ambassador

Cleartrip seeks to leverage Dhoni’s universal appeal that transcends generations and geographies, and reinforces its position as a trusted travel partner for a diverse user base

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HUL May Sell Pureit Water Purifier Biz: Report

In 2004, HUL entered the water purification industry, challenging well-established competitors Eureka Forbes and Kent

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Cleartip Names Tavleen Bhatia As Chief Marketing & Revenue Officer

In conjunction with this transition, Kunal Dubey, chief marketing officer, has decided to step down to pursue new opportunities

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Lamborghini Refreshes Brand Identity & Logo After 20 Years

This evolution is part of the broad transformation process denoted Direzione Cor Tauri, the strategy that embodies Lamborghini’s new trajectory focused on sustainability and decarbonisation

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