Articles for Brand Stories

Yahoo Announces Partnerships For Its Cookieless Identity Solution

The number of addressable users on Yahoo ConnectID has grown to over 290 million globally, up 40 million users from the start of the year

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Pepsico India Holding FY22 Gain Falls By 76.25%

The company's overall revenue, which includes sales of brands like Pepsi, Lay's, Kurkure, and Tropicana, increased by 20.58 per cent to Rs 6,468.14 crore for the fiscal year that ended on March 31, 2022

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Sleepy Owl’s Unique Approach In Choosing Its Social Media Manager

The mascot first appeared through the brand's recent outreach campaign in August and will now appear as the brand's avatar on social media

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Zomato’s Recipe For Grabbing Attention

In the marketing world, keeping the attention of the consumers intact is an art. With regards to seizing attention, Zomato is at the forefront and is excelling

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BCCI & Mastercard Launches #HalkeMeinMattLo Campaign To Promote Women’s Cricket In India

The campaign showcases the incredible game that women play and exhorts the viewers to support the women’s cricket team

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ProV Foods Onboards Sanjeev Kapoor As Ambassador

The brand also partners with industry veteran KS Narayanan to help drive growth and business

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Shriram Finance Launches A Multimedia Campaign To Announce The Merger

The merger of Shriram Transport Finance Company and Shriram City Union Finance will create India’s No.1 Retail NBFC and financial supermarket – Shriram Finance Limited

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Truecaller Launches In App Government Directory As Government Service

The digital government directory will strengthen trust in digital communication and empower citizens to connect with public representatives and authorities through verified contacts across states

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