Articles for Allied Sectors

Hires & Promotions: Pepsi, Blink Digital, Cars24, Snap

Allied Sectors Nov 16, 2021 10 mins read

Quick look at new hirings, promotions and people movements this week

Aviation Is Driven By A Younger, More Diverse Demographic Now: Siddhartha Butalia, Air Asia

Allied Sectors Nov 16, 2021 5 mins read

The demographic versus the past year, the most resilient age group has been the 20-29 age group in a period where all other age groups flying fell by about 42%, the age group between 20-29% fell only by 16%

Best Ads Are Those That Challenge Cultural Orthodoxy: Rohit Ohri, FCB

Allied Sectors Nov 13, 2021 3 mins read

Brands have to link themselves with the culture and orthodoxy of the community they target, he added

Profit To Purpose-Driven Marketing

Allied Sectors Nov 12, 2021 9 mins read

The question arises with the given magnitude of the climate challenge, how businesses will find the right balance for corporate sustainability?

Hires & Promotions: Myntra, Mohalla Tech, DigiflixTV

Allied Sectors Nov 11, 2021 4 mins read

Quick look at new hires, promotions and people movements this week

Brands Garnering Maximum Ad Awareness Scores At World Cup 21 Revealed

Allied Sectors Nov 11, 2021 3 mins read

YouGov’s BrandIndex looked at the five brand sponsors tracked by it, namely Booking.com, Coke, Oppo, Emirates and Nissan.

ALTBalaji's Direct Subscriptions Up By 69% YoY & Half-yearly Revenue At INR 34Cr

Allied Sectors Nov 10, 2021 3 mins read

Balaji Telefilms releases its financial results for the quarter and half year ended 30th September 2021

Fynd, GoKwik To Provide An Integrated Checkout Solution

Allied Sectors Nov 09, 2021 3 mins read

Omnichannel fashion platform Fynd has partnered with GoKwik to provide an integrated checkout solution aimed at reducing RTO and increasing GMV for e-commerce businesses