Experts deliberate over how brands are planning ahead of time by incorporating new-age technology using AI and other innovative data tools, to boost sales during the festive season
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Pilots first-ever Google Assistant-enabled, end-to-end vaccine booking flow in India with step-wise voice guidance in 8 Indian languages
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Today’s culture of immediacy has driven customer expectations, and in turn, faster deliveries
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An IIM Ahmedabad alumnus, Sharma has had a long and successful career in the Indian Advertising industry. What made him a true industry leader was the way he managed to make people achieve more than what they thought they were capable of
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Design is the unsung hero of every effective marketing strategy
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Havas Group has announced the launch of its recent Prosumer Report, a global perspective on the future of e-commerce that captures information and insights on the sector, done through the network's proprietary research tool
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“Culture eats strategy for breakfast,” said Peter Drucker
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Brands have tried to capture customer attention in all possible ways by adapting various approaches for high-level customer experience as well as consistent delivery performance
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