India is the largest consumer of sugar in the world, with 28 million metric tons consumption in 20-21
Read More
The initiative aims to promote the core principles and pillars of inclusion, awareness, equity, consent and protection
Read More
When consumers get the opportunity to try a product, they also get a chance to intimately interact with it by tasting, smelling, and experiencing. This creates a sentimental bond that is more powerful than any other media exposure
Read More
Many 'progressive' ads show women struggling to achieve basic freedoms and tend to celebrate the 'bestower' of these freedoms, often the father, husband or a male sibling
Read More
Essence report helps brands unlock the potential of social commerce
Read More
Quick look at new hirings, promotions and people movements this week
Read More
The severity of an IoT attack on an organisation cannot be underestimated. Bad actors can compromise these endpoints and gain access to critical data generated by IoT devices
Read More
Consumers, creators & connectivity will drive growth, he adds
Read More
