Articles for Allied Sectors

Prasoon Joshi Crowned 'Indian Film Personality of the Year 2021' At IFFI

Joshi is an internationally acclaimed advertising professional and is currently the Asia-Pacific Chairman of McCann Worldgroup and their CEO for India

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NBA, Viacom18 Enter Multi-Year Broadcast & Streaming Partnership In India

Viacom18 to distribute live NBA games in English and Hindi on Vh1, MTV, VOOT and Jio TV

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Yahoo 2021 Year In Review: Modi Crowned Most Searched Personality

Further, ‘Farmers’ Protest’ is top Newsmaker, Aryan Khan makes debut on Top Newsmakers, Most Searched lists, Gone too soon: Sidharth Shukla is Most Searched Male Celebrity, Bitcoin leads as India’s Top Searched Cryptocurrency

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Hires & Promotions: IKEA, Carnival Cinemas, Walt Disney, Havas

Quick look at new hirings, promotions and people movements this week

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AFAA Elects Srinivasan Swamy As Chairman For Next Four Years

India gave AFAA two distinguished Chairmen in the past – Gautam Rakshit and Pradeep Guha

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Why Brands Need To Jump On The NFTs Bandwagon

NFTs are slowly becoming mainstream and opening floodgates to a new type of storytelling and consumer dynamics which was unimaginative a decade ago

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Digital Transformation- The Key For SMEs To Survive

Digital transformation has given SMEs to adopt robust transformation business models to take their businesses online gradually, assuring survival in the ever-growing digital market

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5 Qs With OLX's Sapna Arora On The New-Age Digital Marketplaces

To create and run a successful digital marketplace, it is important to conduct thorough market research, decide your marketplace niche, have a detailed understanding of the market segmentation, choose the right business model and leverage strategic messaging, she suggests

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