Articles for Allied Sectors

Goafest Back After 2 Years, To be Held From April 7-9

The event, organised by AAAI & TAC, will be helmed by Jaideep Gandhi as the Chairman of the Goafest 2022 Organising Committee

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Account Wins: Mullen Lintas, White Rivers Media

A quick look at new account wins/ retainers this week

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Qmin Expands Footprint In Bengaluru, Opens 11 New Outlets

The new outlets will also broaden the brand’s reach and cater to a diverse audience

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Hires & Promotions: iQOO, Practus, Byju's, Kilowatt

Quick look at new hirings, promotions and people movements this week

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3x Increase In Digital Spends Over Past Five Years By India: Report

The report brings forth for the first time an industry consensus on unlocking exponential business growth through optimal marketing measurement

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When 'TATA' Meant Hello For Indian Wrestling

The author narrates one of the most heartfelt instances from his professional career, highlighting the powerful ethos of TATA and why it is the leader that it is

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Customer Experience – The Indian Story

Focus on customer centricity, technology and the right metrics to fix the gaps, suggests the author

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71% Of Indian Marketers’ Budgets To Increase In 2022: Report

Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous two years; managing large amounts of data and privacy headwinds top marketers’ challenges going into the new year

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