Articles for Allied Sectors

Snapdeal, GoKwik Partner For AI-Supported Shopping Experience

Snapdeal will integrate GoKwik's AI-Model that studies customer behavior across various stages of the shopping funnel by analysing over 200+ parameters, including historical data and customer behavioral patterns etc

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Customer Satisfaction Dips For Indian brands In CX Journey: Report

The X Index, Havas CX’s proprietary barometer of customer experience efficiency, shows customer experience is most meaningful when it combines the best functional service with meeting emotional citizen expectations

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Key Trends In Kitchenware Industry Post-Pandemic

The author talks about the demand for innovative kitchen products during Covid times vis-a-vis previous years and the role of new-age marketing & advertising

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Why Brands Are Falling In Love With Conversation Media Marketing (CMM)

Does it really translate to building a real connection with their consumers?

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Hires & Promotions: Amazon, SoCheers, Havas

Quick look at new hirings, promotions and people movements this week

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Hires & Promotions: Lenovo, Emami, HomeLane

Quick look at new hirings, promotions and people movements this week

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T-Series Forays Into OTT Space

The studio aims to create ‘binge-worthy’ content that will cater to new audiences

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Indian Digital Media To Grow By 30% In 2022: dentsu-e4m Report

The highest proportion of spends on digital media has been claimed by social media (29%, Rs 6,218 crore)

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