Articles for Allied Sectors

Film Incentives Adopted by India & Other Countries

A road map for the growth In the AV & post-production sector in India- Part 1

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Ruskin Bond In Conversation With The English Nut

In his next, Sumanto Chattopadhyay takes us through the unheard stories of the prolific writer

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Hires & Promotions: JetSynthesys, Upstox, Godrej

Quick look at new hirings, promotions and people movements this week

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Digital To Be The Largest Medium: GroupM TYNY 2022 Report

India 9th largest market in ad spends and 5th highest contributor to incremental ad spends

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Amazon Alexa Turns Four In India, 50% Customers From Non-Metro Cities

Indian customers interacted with Alexa 68% more in 2021 compared to 2020

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Hires & Promotions: Byju's, Mosaic Wellness, FICCI, FCB Interface

Quick look at new hirings, promotions and people movements this week

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Co-Marketing Campaigns Co-Create Value & Impact

Brands need to remember the strength in collaboration and use it to strike meaningful conversations. Joining forces with others can make a difference

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Humour In Communication & Why It Always Sells

Humour is one of the most misunderstood emotions, and not necessarily easy to tackle

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