Articles for Allied Sectors

Account Wins: Liqvd, Verve Media, Mullen Lintas, Genesis BCW

Quick look at new account wins/ retainers this week

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India’s Quick Commerce Market To Grow 15X In 3 Yrs: RedSeer

This eGrocery sub-segment to reach a staggering market size of $5.5 Billion by 2025

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Hires & Promotions: ATC India, VMLY&R, Cheil, Yash Raj Films

Quick look at new hirings, promotions and people movements in the A&M ecosystem

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The Diversity Candidate

Sometimes, the pressure to prove it, to be the role model for an entire gender is so strong that the ‘diversity hire’ performs below her potential

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Corporate India Evolved To Empower Women In The Workplace

From hiring to mentorship, pay-parity to equal opportunity, there are myriad ways in which organisations are today enabling women to succeed across all levels

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The Rise of Voice Machines – Voice Commerce Dynamics

Voice Commerce or V-commerce has been getting popular for a few years now and is powered by voice assistants which use NLP, i.e, Natural Language Processing, a speciality stream of Artificial Intelligence (AI)

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Hygiene, Health & Wellness Key Consumer Concerns: Kantar

Its report highlights consumer-led developments identifying growth enablers that will help drive the FMCD landscape in the future

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A 2022 Guide To Success For App Marketers

With Google giving indications to jump on the privacy bandwagon, 2022 it’s going to be an exciting year that’ll present new challenges and opportunities for mobile marketers and developers

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