Author
Sahil Chopra is the CEO and Founder of iCubesWire, a leading Digital Marketing Solution and concept provider in India, providing a 360-degree environment to leading brands for their digital marketing needs. He is a highly motivated and adaptive digital marketing professional and internet evangelist with expertise in Internet Strategy development and execution. Sahil has over 9 years of experience in digital marketing across multiple traditional and emerging channels. Sahil completed his engineering from PTU and pursued an MBA from Symbiosis Thereafter he started his career with NIIT – Global E-learning Services where he was exposed to the concept of digital marketing.
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The integration of analytics into influencer marketing transforms guesswork into strategy, enabling brands to launch campaigns that are not only creative and compelling but also grounded in data-driven insights, writes Sahil Chopra
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The ongoing discussions on data privacy and election integrity are expected to influence how digital platforms are used for advertising during elections, writes Sahil Chopra
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The successful incorporation of AI into mobile marketing will heavily rely on how well we handle the obstacles ensuring that it promotes inventive ideas for growth
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Influencers credit this unparalleled edge to authenticity. They aren’t only capturing the best parts of their lives but also sharing the whole picture, flaws, struggles, failures and mundane routines, writes Sahil Chopra
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One of the main reasons influencers resonate more profoundly with their audience is their ability to make people believe their aspirations are achievable, writes Sahil Chopra
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There’s immense potential in the OTT medium, and marketers must acknowledge its strengths. It is imperative to develop an OTT-led advertising strategy during IPL, writes Sahil Chopra
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Animation has become a powerful tool for marketers and advertisers; here are some ways in which animation will be the game-changer for future marketing and advertising strategies
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Facebook is one of the prime examples of a social media app that has become stagnant. In addition, recent reports indicate that Facebook is no longer seeing user growth and is seeing a decline in its user base
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The ad-free services Hotstar Disney+, Prime Video and Netflix keep the audience occupied for more than half of all the time spent on streaming platforms
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Users are losing followers and having their accounts suspended as a result of the latest glitch
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