What's New This Festive Season?

Festivals always come with the spark of shopping. Every year during this time, brands launch their new products, and campaigns, and offer huge discounts to customers as well. Finally, the festive season has arrived with Navaratri Sthapna, and following the unsaid rituals, brands have launched new products this year too. Let's have a quick look at the new launches/campaigns of this festive season.

Voltas celebrates Navratri with #VoltasKaFestiveMela digital campaign

This year, Voltas, from the house of Tata is welcoming Navratri in a digital avatar. On this auspicious occasion, the brand has organised a nine-day Festive Mela at its state of art Experience Zone located in Prabhadevi, Mumbai. The #VoltasKFestiveMela campaign will start on 26th September and end on the 4th of October.

The campaign will witness influencers visiting the Experience Zone and walk their audiences through real-time experience zones such as the Sustainability Zone, Smart Home, Modern Home, Architect Space, and Hygienic Home showcasing a range of futuristic products from Voltas and Voltas Beko.

Influencers from different spheres of life such as chefs, architects, homemakers, wellness, fashion, and lifestyle will get a chance to experience multiple smart home products under one roof. This tour will comprise a wide array of products showcasing efficient and smart ways to do various home chores in a hassle-free way. These influencers will also share bite-size treats (snackable content) on their social media handles and highlight how Voltas integrates the world’s best technology in white goods with comfort and convenience.

Voltas has also ensured a special treat for its customers. The consumers can now walk in and upload images from the Experience Zone and define their ‘World of Smart Homes’ by tagging @MyVoltas @VoltasBeko on Instagram. The most innovative captions stand a chance to win exciting prizes from the brand.

Commenting on the occasion, Pradeep Bakshi, MD & CEO, Voltas, says, “The festive season allows us to give customers a unique way to engage with the brand and get a first-hand experience of the products. Our customers are becoming increasingly digital savvy and who better than content creators and Influencers can help us showcase our experience zone and products through their social channels. We are focusing on creative ways to attract our customers to the Experience Zone which will provide our customers with an opportunity to experience our latest and futuristic range of home appliances. As pioneers in innovation when it comes to home appliances, this new experience zone gives an immersive experience and showcases our product range in a way that customers can relate to.”

This state-of-the-art Experience Zone is a unique omni-channel initiative that features a well-designed, visually appealing display of the new range of Voltas and Voltas Beko products, comprising of Refrigerators, Washing Machines, Microwaves, Dishwashers, Cooking Appliances, Air Conditioners, Air Purifiers, and other Cooling products.

Asian Paints celebrates Durga Puja with a festive film

Through the course of 37 years, Asian Paints Sharad Shamman has nurtured, inspired, and championed Bengal’s festive soul, Durga Puja. Paying a musical tribute to the changing tones of Sharodiya, and to celebrate the recognition of the festival as a world heritage by UNESCO, Asian Paints has launched its new film for Sharad Shamman. 

The film opens in the 80’s, exploring the journey of a music video through the decades. Marked by retro music, complete with disco riffs and octa-pad beats, the 80’s move on to the 90’s, with pop-rock signatures of the times. The song progresses into the 2000s, with the first flushes of electronica. Each decade is represented by an Asian Paints paint can from the times. The film echoes the core sentiments that styles and customs may change, but the spirit of Sharodiya stays the same.

Speaking on the film, Amit Syngle, MD & CEO, Asian Paints, says, “We’ve been championing Asian Paints Sharad Shamman in Kolkata for the last 37 years, since 1985. As we get into the 38th year, the celebrations have become even more special since UNESCO has inscribed the festival as an Intangible Cultural Heritage of Humanity. Over the last four decades, Asian Paints has been synonymous with Durga Pujo celebrations, not just in encouraging art and the culture of the city, but also in heightening the excitement among pandals to win the prestigious Sharad Shamman trophy.”

“We have more than one reason to celebrate Sharodiya this year. The decision taken by UNESCO to declare Durga Pujo as an intangible world heritage inspired us to reimagine our annual Sharad Shamman campaign. The film is a tribute to Kolkata’s evolving pop culture, its sounds, and its images. The changing musical signatures through the course of the film have managed to invite the vintage past to our contemporary celebrations. It is a quick tour through Kolkata’s cultural history, a tribute to the people and the customs that have helped us become a world heritage in the first place,” remarks Sujoy Roy, Executive Creative Director, Ogilvy India. 

Shoppers Stop takes celebrations to the next level with Sanya Malhotra

Shoppers Stop has launched a new campaign for Kashish - ‘Har Jashn Mein Kashish’. In this campaign with Sanya Malhotra, the brand has found the perfect voice to showcase the brand that is ethnic and contemporary. Malhotra’s expressive, passionate yet rooted-in, in Indian traditions personality, is the perfect vehicle to tell the Kashish story. A story that comes alive in Kashish moments. A story that encapsulates the brand’s central theme of Kashish being the center of attraction of every celebration.

The film showcases the actress surprising her family at home during the festivities. She makes a glamorous entry, flaunting her new outfit for the occasion. Celebrations get more fun and exciting, as Sanya enters in her gorgeous Kashish outfit. The modern feminine touch of Kashish ethnic wear enhances the uniqueness and style quotient of her festive look! Her infectious energy is captured beautifully as she reunites with her friends and her playfulness comes alive as she applies rangoli on her mother’s cheek during the festival of lights. The film celebrates elegance in every festival saying, ‘Jashn koi bhi ho. Har Jashn main Kashish Honi Chahiye’.

Speaking on the campaign launch, Shwetal Basu, Customer Care Associate, and Chief Marketing Officer, Shoppers Stop says, “Shoppers Stop’s private brand, Kashish interprets tradition with a modern attitude to create an effortlessly contemporary look. Sanya’s cheerful and vibrant personality of a young modern Indian girl, who loves to celebrate every occasion in a modern way, connects with the persona of the Kashish girl. Sanya’s playful personality, which brings cheer to every occasion in style is the core of the campaign.  Our film, ‘Har Jashn Mein Kashish’ tries to fuse the values of brand Kashish with Sanya’s persona.”