TTK Prestige's Pressure Cooker Completes 75 Years; New Campaign Highlights Legacy, Love, Trust

TTK Prestige has completed 75 years of the Prestige pressure cookers. To commemorate this moment in the company's history, the brand has rolled out a television commercial titled 'Celebrating 75 Saalon Ka Pyaar'.

Through this TVC, the brand aims to highlight the legacy of the Prestige pressure cooker in Indian households, encapsulating 75 years of love, and trust, and symbolising keeping family traditions alive.

Conceptualised by DDB Mudra, the TVC takes viewers on an emotional journey with a family as each member instinctively and coincidentally decides to prepare their grandmother's traditional and beloved Biryani recipe for her birthday. As different family members announce what they have prepared for the special day, it becomes evident that they all share the heartfelt intention of making their grandmother's day truly special with their family’s most cherished dish: 'grandmother’s special biryani'. Each one has done so using a different model of the Prestige pressure cooker, highlighting the significance of this kitchen staple passed down through generations. The ad showcases the enduring importance of Prestige in preserving cherished family traditions for generations to come.

Speaking about the occasion, Ankur Agarwal- general manager, marketing, TTK Prestige says, “75 years of Pressure Cookers is a monumental milestone for us. It all began with a vision driven by innovation and commitment to quality. Our journey started with the introduction of our pressure cooker, transforming the way homemakers cook nationwide. Over the years, we've relentlessly pushed the boundaries of innovation, enhancing the pressure cooker with revolutionary features, and setting new industry standards. As generations evolved, so has the Prestige Pressure Cooker, becoming an indispensable part of every household. Our brand film captures this profound evolution. We are committed to modernisation and creating cherished memories through our innovative products."