Sleepy Owl’s Unique Approach In Choosing Its Social Media Manager
As part of a transition, Sleepy Owl’s social media handles have been taken over by their brand mascot, "The Owl."
The mascot first appeared through the brand's recent outreach campaign in August and will now appear as the brand's avatar on social media.
In the future, the brand plans to make the Owl’s appearance more frequent in order to make the mascot more familiar with the audience.
A unique approach to content creation and engagement is what makes Sleepy Owl's recent brand campaign a hit.
In addition to upholding the content standard built by its predecessors, the Owl aims to bring something new and unconventional to social media management. Sleepy Owl also plans on having their mascot at offline events and other key activations besides social media.
With plans to make the Owl's appearances more frequent, the brand hopes to establish a more relevant relationship with its audience through its antics, banter, and hacks.
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