Close sources confirm that Sintex has called for a media pitch. The country's leading media investment firms are vying for the mandate.
Sintex is a leading manufacturer of a diverse range of plastic products in India, providing liquid storage solutions to billions for the last five decades, with a strong commitment to innovation and sustainability.
Earlier in the year, McCann Worldgroup secured the creative pitch for Sintex.
Recently, the TATA Women's Premier League also revealed Sintex as its Associate Partner in February 2024 by the Board of Control for Cricket in India (BCCI). The collaboration will run from 2024 to 2027 for a total of four years.
At the time, Ashish Prasad, CEO, Sintex by Welspun commented, “At Sintex, we hold dear the values of empowerment, equality, and celebrating excellence. Sponsoring the WPL is a natural extension of these values, which is why we are backing women's cricket in India."